Business

In a world that’s forever changing and relying more and more on the internet to get what we need, it’s crucial for small businesses to transition from strictly word of mouth and traditional media outlets, to having a storefront online.

Dubsado is one of my favorite tools I use DAILY for managing my business, and over the years it has truly transformed my client experience in many ways.

This special time of finding out we were pregnant also marked the timeframe I started to lose any motivation I had in the growth of my business. I emerged myself in the world of pregnancy and becoming a new mom, and kicked all momentum for Franklin & Willow to the curb.

I like to schedule a day in June and December to take a thorough look through my website and make sure everything is in check so that I know for a fact that my website is working in my favor over the coming months. I’ll be honest, I pop in more frequently than that to […]

Between managing your website, social media, online shop, client management and so much more, it’s important to have solid programs in place to make sure everything is running smoothly. Over the last few years, I’ve done a lot of playing around with different programs and figuring out what works for me. Entrepreneurship can tough, and […]

I may be biased, but I think that a custom, professional website design is the number one way to attract your ideal clients. Beautiful, consistent and polished design can go a long way, but what is the thing that’s going to hook them and turn them into buying clients? YOUR WEBSITE COPY. So what does […]

So an inquiry just found it’s way into your inbox. You’ve been dreaming of landing this exact type of client. You quickly turn right to your Word doc, Canva, or maybe even InDesign to throw together your PDF guide and send off to them. Then..crickets. Could it be that your PDF pricing proposal is actually […]

We believe that every good brand starts with a mood board, is built referencing the mood board, then continues to thrive with a mood board. To have a mood board that’s strong and keeps you grounded to your brand with every single decision you make, we believe there are 4 key elements to include.   […]

Confession time: a few years ago, someone would say the word “podcast” and I thought they were talking about the Jon Tesh Radio Show or NPR. I saw the little purple app in my iPhone and wondered why it was even there. Guys, I didn’t even know what a podcast was.. please tell me I’m […]

We often think that once we have a logo, a business card, and a website our brand is all set! Well it’s not really all that simple. A brand is actually so much more than these things. In fact, your brand consists of your logo, client/customer experience, voice, message, values, mission, colors, fonts, social media, […]