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During your initial call with Caryssa, you can expect a casual chat to get to know each other and discuss what our project together would look like.

For support with your website template, past clients and F&W shop customers may submit a support ticket. All other inquiries may be directed to hello@franklinandwillow.com. For answers to our most frequently asked questions, click here.

To talk more about our custom brand and website design experience, schedule your call below. 

Contact Franklin & Willow

testimonials

Testimonials

“She made the process easy to understand, stuck to the timeline, and provided helpful resources along the way.”

Julie Riley, Past Client

“Since the update, I've been able to raise my prices and begin to attract higher end clients.”

Bethie Grondin, Past Client

“Having YOU take the reins and do the tech work kept me from having many frustrating days trying to figure stuff out.”

Ivy Towler, Past Client

“It can be a bit nerve wracking trusting another person to take something that is in your head and bring it to life but my expectations were beyond met.”

Hannah Vander Veer, Past Client

“I felt like you and I already knew each other...it was easy and effortless. I felt completely held and guided through the whole experience.”

Jessica Snow, Past Client

“I felt 100% comfortable handing over the reins for my site (and I'm a solopreneur with a high bar!).”

Nicole Bensen, Past Client

“Your knowledge of how to set things up and make it flow blew me away. It’s better than anything I could have dreamt up.”

Erin Moore, Past Client

“I am just BLOWN away. You have been SO easy to work with and you went above and beyond our expectations for this.”

Montana Burkett, Past Client

"You are not only an insanely talented designer, but a kind and genuine human with whom we loved working with!”

Holly Bontrager, Past Client

“Can I just say how much I LOVE my new website! I can't believe you read my mind!”

Danielle Evans, Past Client

Frequently Asked Questions

Why should I work with Franklin & Willow?

You may not have a background in design education, understanding of website tech, knowledge of design principles, or even the time to put toward having a bomb website. But you DO know your business inside and out, better than anyone else can or will ever understand. We make it our mission to get to know you and your business on a deep level, so we can step into your shoes, take the amazing business you’ve built and use our background, experience and expertise to bring it to life through design. We will make sure you feel taken care of the whole process, knowing you have an expert alongside you leading the way.

Do I need to have anything done before booking?

To ensure an efficient and smooth website-building experience, we encourage you to have the following done prior to booking:

  1. Have an updated gallery of professional and on-brand photos, headshots, and behind the scenes images optimized and ready to upload into our shared Google Drive. Alternatively, book a brand photography session and trust our team lead the direction of your photoshoot to maximize the impact of your new website.
  2. A list of your services, understanding of your ideal client and head start on your website copywriting.

To get an inside peek at what our website preparation process looks like and how you can get a jump start, download our Pre-Website Homework Roadmap.

How will my website look on my phone?

Most of your guests will be coming to your website from Instagram or after Googling on their phone. We know how important it is to give your guests an amazing mobile experience, which is why we put so much focus into designing a mobile website that is just as wow-worthy (or better) on your phone as it is on the computer version. Many website-building programs out there make it challenging to make your website look the way you want it on your phone. And that’s why we LOVE designing exclusively on the Showit builder, where we have 100% control over what your website looks like on mobile!

Do you make websites on Squarespace, Wordpress or Wix?

No. And truthfully, you probably wouldn’t want us designing your website on those platforms – they’re just not in our wheelhouse! Showit is our bread and butter. In fact, I have been designing websites on Showit since 2017 and have been certified by them as a Showit Design Partner since 2020. All of the websites you’ve seen done by our team were done on Showit. That said, we totally get that it might not be the best fit for everyone. Here are some helpful articles to guide you through which might be the best builder for you: Showit vs. Squarespace; Showit vs. Wix

What is Showit?

Showit is a website builder, similar to Wix, Squarespace or Wordpress, but better. 🙃 We believe in the capabilities Showit offers for reasons the other builders just can’t beat, especially for your unique needs as a stylist. Showit’s drag & drop framework allows you to make frequent updates to your site. It holds a lot of power in that it allows for endless integrations, making your booking system work effortlessly on your website. Having designed with Showit since 2017 and as a certified Showit Design Partner, I have personally met Showit’s staff, could design in my sleep, and am confident in delivering the most premium designs possible on the platform.

Can you design my logo too?

You bet! We love starting from ground zero to develop a fully immersive brand experience that will feel cohesive across the board, wowing your guests at the highest level. While we don’t offer brand design on its own, we’ll happily include it in your design package. That way we can kick off your project with a strong foundation, all leading to an exceptional and well-rounded website and brand experience.

How long will the process take?

I know, you needed your website done yesterday (I get it!). Short answer is that it will take the least amount of time possible to get it done the right way. But the “right way” looks different for everyone! Sometimes a one-day or one-week process is exactly what you need. For others, a more in-depth, robust, multi-month process is necessary for their business’ complexity, needs and goals. During our initial call, we will talk through the best route for YOUR brand and what type of project timeline you can expect.

How much will it cost?

Past clients have set aside $3,000-15,000 to invest in their website. Our top priority is helping you move the needle forward in your business – however that looks for you. During our initial call, we will talk openly about your goals and budget, making sure that we create a custom proposal with packages that will actually work for you AND make serious waves in the growth of your business.

Do you offer payment plans?

Absolutely. The scope and timeline of your project factors into how your payment plan is split, but many of our projects are split into three equal installments. We are always happy to discuss other options as needed.

What if I need help after our time together has finished?

Our goal is to equip you with the tools you need to feel confident in maintaining your website as time goes on. After all, your website is a moving, breathing piece of your business which you should be able to update on your own! But we do realize there are occasionally larger pivots you make or more advanced updates you need done on your website. Our clients can tend to feel uneasy making these kinds of edits on their own, as they strive to maintain a precisely polished website. If this sounds like you, you are welcome to reserve a half- or full- VIP Day with our team to knock out your list of updates or to give a quarterly or yearly refresh. Franklin & Willow clients also have access to submit a support ticket for questions not already found in our support center.

How soon can we get started?

Let’s hop on a call and we can get you an estimated timeline for your project! Most projects start approximately 3-6 weeks after the contract is signed, but it can vary greatly depending on our availability. It’s important to us that we take on no more than two projects at a time so we can give our full attention to your project.

What’s included in my purchase?

With this template you will get all of the features listed here. Immediately after checking out, you’ll receive a PDF guide that has your unique “Share Key” that you’ll need for installing the template into your Showit account. You will also receive a few additional resources such as exclusive access to our help center and a special link to get your first month of Showit free.

Is there anything else I need to get my website up?

You will need the following:
  1. A paid Showit subscription (starts at $19-34/month)
  2. A custom domain name (we recommend Google Domains – $12/year)
  3. Professional, on-brand photos (really important!)
  4. Google Chrome browser installed on your computer
  5. A few hours reserved to make it happen! (Or hire us to install everything for you)

For a more in-depth guide to what you need in place before making your website, to make sure it’s set up for success, click here to download our Pre-Website Homework Roadmap.

How will my website look on my phone?

Most of your guests will be coming to your website from Instagram or after Googling on their phone. We know how important it is to give your guests an amazing mobile experience, which is why we put so much focus into designing a mobile website that is just as wow-worthy (or better) on your phone as it is on the computer version. Many website-building programs out there make it challenging to make your website look the way you want it on your phone. And that’s why we LOVE designing exclusively on the Showit builder, where we have 100% control over what your website looks like on mobile!

What platform does this template work with?

All of our website templates are compatible with Showit. They will not work with any other website builders (ex. Wix, Squarespace, Wordpress, etc.). You must obtain a Showit subscription in order to use this template.

What is Showit?

Showit is a website builder, similar to Wix, Squarespace or Wordpress, but better. 🙃 We believe in the capabilities Showit offers for reasons the other builders just can’t beat, especially for your unique needs as a stylist. Showit’s drag & drop framework allows you to make frequent updates to your site. It holds a lot of power in that it allows for endless integrations, making your booking system work effortlessly on your website. Having designed with Showit since 2017 and as a certified Showit Design Partner, I have personally met Showit’s staff, could design in my sleep, and am confident in delivering the most premium designs possible on the platform.

How does it work?

  1. Sign up for Showit
  2. Install your website template using the provided “Share Key”
  3. Edit your colors & fonts, photos & logos, website words, and hook up your booking system. (Download website homework for free here)
  4. Take it live!

I’m not a stylist or salon but I love it. Can I still buy it?

Absolutely. While this template was built with the pages stylists & salons need to provide an excellent online experience, it has the bones to serve any business. If you’re dedicated to putting a little extra time to customize the pages and layout to work for your industry, it will certainly work for anyone! To quote Maren Morris, if the bones are good, the rest don’t matter. ;)


How long will this take me to get finished?

Truthfully, this can vary a lot! Swapping out photos and words for your own will be the main task for you. Doing this can take an hour or two if you have everything you need prepped ahead of time. So totally possible to get done in a weekend if you can dedicate a few hours toward it! For more extensive customizations to the template, plan on more like a week or two.

I don’t have time to do it myself — can you help me edit it?

You bet! If you have your photography, logos, booking process, and words ready, you can hire us to install it all for you. Click here to learn more about hiring our team to install your website template and help you get it launched.

My current website’s not on Showit. How will that work?

Well first, no worries because you can always ask Showit to help, or submit a support ticket to our team with specific questions you have. Here are the steps to move your website to Showit.
  1. Get your website designed all ready to go in your Showit builder.
  2. Follow these steps to let Showit know your website is ready to go live, and what domain you’d like to use. If you need old blog posts transferred over, you’ll tell them that too.
  3. They’ll tell you what to do next. Usually this includes logging into your domain hosting account (this may be Google Domains, GoDaddy, Wix, Squarespace, or something else) and updating some things based on their easy-to-follow instructions.
  4. Then just head back to your Showit account and hit Publish. You should be live, and you can cancel your hosting subscription with your previous website host (ex. Squarespace, Wix, Wordpress, etc.)

What if it’s just not working for me? Can I get a refund?

It is our goal that you are 100% happy, so we will work our booties off to make sure of it. We stand behind our products so much that within our discretion we may grant a full refund if it means your 100% happiness (something most template shops don’t offer due to the digital, “non-returnable” nature of the product). Click here to learn more about our refund policy.

Is a logo included?

Yes! We are excited to include a Canva logo template to match your website that you can quickly customize and use in your business, if you don’t already have one. You will receive the link to your Canva logo template in your PDF upon purchase.

What if I get stuck? What kind of support can you provide?

We are committed to holding your hand and providing the highest level of care through the whole process of making your website. After all, you didn’t start doing hair to make a website, right?
  • All of our templates are equipped with a video tutorial library full of trainings that cover the parts of your website template we think you might find more challenging.
  • Exclusive access to our online help center, which includes the ability to submit a support ticket to our team for 1:1 support when you get stuck. We love sending personalized Loom videos walking you through your website to help you through whatever it is you need.
  • For more immediate questions, you will have in-app chat support directly from the friendly support team at Showit. I’ve personally met their team and can attest to their level of care first hand.
  • Showit’s help docs are next level and simply walk you through every question imaginable.
  • For more advanced support, you may hire our team to install your photos, words, branding, and blog (if applicable) for you. More information here.

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Your first step to a website you deserve. Download now and let us walk you through the baby steps (yes even the scary techy stuff!).


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