I teamed up with Molly from Molly Knuth Media to chat all about why it’s so important to have a website as a small town local business. In a world that’s forever changing and relying more and more on the internet to get what we need, it’s crucial for small businesses to transition from strictly word of mouth and traditional media outlets, to having a storefront online.
A few reasons why it’s so important to have a website as a small town business:
By not having a website you’re delaying the inevitable. As younger generations continue to transition into the buying sphere, you’ll have less and less people coming to you from word of mouth and the local newspaper or radio station….and more coming to you because they found you online, Alexa or Siri recommended you, and they felt they could trust you because of your online presence. Getting your brand online NOW will help you be ready for the time when your audience no longer finds you elsewhere.
Your website works for you 24/7. With a strategic website, people can access your information and get in touch with you at any time of day (or night). Serve them while you sleep!
Your online presence can give you confidence in so many areas. Confidence your customers are getting educated and finding answers before reaching out, and confidence in an elevated online presence that is working for you.
2020 has truly changed the way we do business. And it has proven more than ever the importance of having a storefront online. Self-isolation trained us to a.) do our shopping online and b.) support small businesses. To succeed in today’s world, you must be pivoting to make these two factors work in your favor. Having a strong website will allow that.
To learn more about the importance of having a website as a small town business, and to tune into the full episode, head to your favorite podcast platform to listen to the Small Minded Podcast! You’ll find lots more all about how to optimize your online presence as a small town, small business over at mollyknuthmedia.com! Happy listening!
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Pre-Website Homework Checklist for the Beauty Industry