Since 2017, Franklin & Willow has empowered women all over the world through long-lasting and high-converting brand and web design.
Website designer for hair stylists & Salons
I’m Caryssa, owner and lead designer of Franklin & Willow, and a certified Showit Design partner based in small town Iowa. I fell in love with this career back in 2017 after watching my first few clients’ confidence skyrocket. Since then I have had the honor of designing dozens of websites for women-owned, service-based businesses, watching each one soar in growth as a result of our time together.
Founder & Lead Designer
Caryssa O'Connell
We specialize in designing salon and stylist websites that are functional, stand out, and will be a long-lasting tool for your brand. When you invest in a Franklin & Willow template or work with our team for a custom website, you are investing in the future of your brand. You’ll gain 💯 confidence that your site will be easy-to-use, polished, high-end, and will knock your clients’ socks off. Making you untouchable to ensure your dream guests will always choose you for their dream hair.
Our projects
We understand that each business is so different — that’s why you’ll never see two of our projects looking the same. We pride ourselves in being design ‘chameleons,’ creating visual identities and websites that stand out and truly fit each and every stylist’s own unique vibe and goals. That’s why we are niched by industry, not design style. Which means a win-win for you: your site is unique to you AND is expertly built for your specific needs as a salon or stylist.
Our Commitment to Differentiation
Our clients specialize in hair coloring and hand-tied extensions methods. They have goals of becoming a well-known salon or stylist in the industry, expanding locations, and growing as educators. Having a beautiful aesthetic is important to our clients, but it’s more than just that —— they know that ‘pretty’ isn’t the only ingredient in the recipe for growth. They need a website that is functional, easy to navigate and one that provides an online guest experience that WOWs. Our clients have a high level of trust in our team, because 1. They just simply don’t have the time, 2. They know design & website tech is just sooo out of their genius zone, and 3. They appreciate our past work, full of show-stopping and individualized projects.
Sound like you? Click here to see how we can work together.
Our Clients
To empower women through a design they’re confident in, so they can make more impact in their business, families, community, and the world.
Our mission
Pre-Made Website Templates
Brand & Website Services
Let's step into this new level of business, together.