13 Things You Should Do Before Making your Website

There are 13 things we believe you NEED to do before making your website. By doing these things BEFORE you dive into the designing part, you’ll save yourself headaches and rest assured knowing your website is actually set up strategically to convert ideal clients. This is the proven process I use for all of my custom 1:1 clients. And I built a guide so YOU can prep your site like a pro too! Whether you’re planning to buy a template/theme, totally design your website yourself, or hire a designer to do it for you, this 13 step guide of what you should do before making your website will set you up for the ultimate success.

Here are the 13 things you should do before making your website:

1. Poll your audience on Instagram

2. Nail down your brand colors

3. Establish your font suite

4. Schedule & have your brand photoshoot

5. Gather your reviews in one place

6. Brain dump

7. Prep your email list opt-in (if applicable)

8. Set up your booking system

9. Write your website copy

10. Prep your logo files

11. Get your photos web-ready

12. Secure your domain name

13. Select your designer or website template

In our free Website Homework Checklist for Stylists, you’ll get this very list of to-do’s, but I break everything down into easy to follow steps. I do that because I know you may not feel super tech savvy, and I’m here to make things as simple as possible! This process allows my clients’ sites to be really strategic and functional, delivering the largest return on their investment AND making the designing part actually more fun. If you want to get your hands on the full guide too, click here!