Giving high-achieving beauty brands a website they're confident to share.
Website Designer for Salons & Med Spas
Franklin & Willow is a website design studio specializing in strategic, elevated websites for hair salons and med spas. With 25+ high-end salon and med spa websites launched, Franklin & Willow helps beauty businesses create polished, easy-to-use, SEO-friendly websites that build trust quickly, clarify services, and support more confident inquiries and bookings.
Every brand you admire was once in your shoes.
"I don't have the time to do this myself."
"I’m honestly embarrassed to share my website link."
"I'm the furthest from tech savvy."
"I don't even know where to start."
"Our site feels outdated, clunky, and I’m worried it’s costing us clients."
"We’re getting thousands of visitors — but no one’s booking."
"I just launched my new salon, and I need a website that reflects the premium space we’ve built."
They didn't settle — they upgraded.
Here's the thing.
It’s the kind of upgrade that makes your old site feel like a bad ex — cringe-worthy to look back on, but the best thing you ever outgrew.
You’re closer than you think to the kind of site that finally feels like you, evolved. And if you’re ready to make the glow-up official, I’m ready too.
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See what's waiting for you on the other side.
Three experiences. One premium result.
Pick your pace, protect your peace, and launch a website you’re proud to show off.
The Accelerated Website Design Experience
Done for you in 1 Month
The Full-Service Website Design Experience
Done for you in 3-4 months
Do-it-Yourself with a Pre-Made Website Template
DIY Self-Paced
Schedule a Consult
Learn More
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Meet your Designer
My job is to make sure you walk away with a site that not only looks incredible, but actually works for your business. No tech hurdles. No guesswork. Just a seamless experience that ends in a refined, high-performing website built to attract the right people and keep them coming back.
Meet Founder & Lead Designer: Caryssa O'Connell
I'm Caryssa
You bring the vision. I’ll bring the clarity, strategy, and execution.
Favorites on the Blog
Your first step to a website you deserve. Download now and let us walk you through the baby steps (yes even the scary techy stuff!).
The 5 Steps to a Confident Website
Other Free Resources
Let’s create a website that attracts aligned, ready-to-book clients and drives revenue.
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