14 Day Hassle-Free Refunds. Shop Now

Want 10% off your next template purchase?  Click here to unlock the code!

Memorial Day Sale is happening now! 25% off Website Templates through 5/28. Use code: SUMMERSPLASH. Shop Now

LAST DAY! 40% off Website Templates 11/24-11/27. Use code: HOLIDAYCHEER. Shop Now

BLACK FRIDAY SALE COMING NOV 24-27. Click here to download the Black Friday Lookbook.

New website templates in the shop!   Private Label  |  Firefly

New website templates available now!  Private Label  |  Firefly  Save 30% through 8/25 at 12pm CST with code NEWTEMPLATES30.

Wondering what to do before making a website?  |  Download the roadmap now for free

How to choose the best testimonials for salon website

Blog Home

Share + Save

Testimonials act as social proof, helping potential clients build trust in your business and encouraging them to book an appointment. But not all testimonials are created equal – to truly maximize their power, you need to curate compelling ones that speak directly to the needs and desires of your target audience. In this post, we’ll share tips on how to choose the best testimonials for your salon website that will boost both your brand reputation and revenue.

What is Social Proof and How Does it Apply to Salon Websites?

As a business owner, you’re always looking for ways to set your company apart from the competition. One way to do this is by harnessing the power of social proof.

Simply put, social proof is the idea that people are more likely to do something if they see that others are doing it too. In the context of salon websites, this means featuring positive guest reviews prominently on your site.

Not only will this help to boost your credibility and build trust with potential clients, but it can also encourage website visitors to take action (like booking an appointment).

When curating testimonials for your salon website, be sure to include:

  • The name of the person giving the testimonial (at least the first name and last initial)
  • A photo of the person (optional)
  • How they felt before and after their experience with you
  • A brief description of their experience with your salon
  • Why they would recommend your salon to others

How to Choose the Best Testimonials for Your Salon Website

When it comes to choosing the best testimonials for your salon website, there are a few things you should keep in mind. Choose testimonials that are specific and detailed about their experience with your salon.

When it comes to choosing the best testimonials, always go with quality over quantity. It’s better to have a few well-written and specific testimonials than a bunch of generic ones. This will give potential clients confidence that you’re a reputable business with happy customers.

Finally, only choose testimonials that are positive and highlight the biggest benefits of using your salon. Avoid any that could be perceived as negative or critical. With these tips in mind, you’ll be able to curate a compelling collection of client testimonials for your salon website that will maximize the power of social proof!

Tips on What Makes a Compelling Client Testimonial

As a business owner, you know the importance of social proof. After all, potential clients are far more likely to book an appointment at your salon if they see that other people have had positive experiences there.

One of the best ways to showcase social proof on your website is through testimonials from raving guests. But not all testimonials are created equal. Here are a few tips on what makes a compelling client testimonial:

  1. It should be specific & tell a story. A vague testimonial that simply says something like, “I had a great experience at XYZ Salon!” doesn’t tell potential clients anything useful about what they can expect from your business. A more specific testimonial that describes how the client felt before coming to you, the particular service they received and how they felt afterwards is MUCH more impactful.
  2. It should be recent. Outdated testimonials can make your business look stale and out-of-touch. Make sure to regularly update your website with new testimonials so potential clients see that you’re still providing high-quality services.
  3. It should be relevant. Choose testimonials that focus on the type of service or client you want to attract more of.

Strategies for Building a Database of Client Testimonials

If you’re not using client testimonials on your salon website, you’re missing out on a valuable opportunity to build social proof and win new business. Click here for a list of story-oriented questions to ask your clients to create a powerful review, by Donald Miller. Here are some strategies for building a database of client testimonials that you can use on your website:

  1. Make it easy for clients to leave testimonials. Include a link to a testimonial form on your website, in your email signature and in your Instagram link in bio page.
  2. Ask clients for specific feedback. When you request a testimonial, ask your clients to focus on specific aspects of their experience with your salon, such as customer service, results, or value.
  3. Use video testimonials. A video testimonial is even more powerful than a written one. If possible, record a short video clip of your clients talking about their experience with your salon.
  4. Offer an incentive for leaving a testimonial. To increase the likelihood that clients will take the time to write a testimonial, offer them a small incentive, such as a discount on their next service or product purchase.


If you’re preparing to make a website, now is the perfect time to gather all of your testimonials in one place! Keep a Google Doc with all of your most impactful reviews. This way you can copy and paste the perfect review for the appropriate areas, ensuring the review matches the message you’re aiming to convey.

Examples of Successful Salon Website Testimonials

There are many ways to collect compelling testimonials from your clients, but it’s important to make sure that they are relevant to your brand’s mission. Here are some examples of impactful salon website testimonials:

“I have been going to [salon name] for years and I love it! The staff is always so friendly and welcoming, and they do an amazing job on my hair. Even on the worst days, but I know that as soon as I walk into [salon name] I will feel instantly refreshed and relaxed. I would highly recommend them to anyone looking for a unmatched salon experience.” – Sarah K.

“I found [salon name] online when I was looking for a solution to my thin, non-growing, unhealthy hair. I’m so glad I did! They did an insane job on my hair extensions and custom color, and I’ve never been happier with my hair. I finally have my dream hair and will be a guest for life!” – Emily B.


Social proof is a powerful tool for salons to leverage when it comes to building trust with potential and existing clients. Taking the time to curate and choose compelling client testimonials for your salon website can provide your business with an extra boost of confidence that you need in order to stand out from the competition. With careful consideration and some planning, you can easily maximize the power of social proof by utilizing these tips on how to curate effective client testimonials for your salon website.

Free download Free download FREE DOWNLOAD

Your first step to a website you deserve. Download now and let us walk you through the baby steps (yes even the scary techy stuff!).

Pre-Website Homework Checklist for the Beauty Industry

Other Free Resources


Templates for Stylists

        Shop the Templates

        Schedule a Call

Other Free Resources