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What to write on each page of your salon website (copy that impresses)

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Are you struggling with what to write on each page of your salon website? Do you find yourself staring blankly at the screen, unsure of what to write next? Don’t worry – you’re not alone. Crafting impressive and engaging content that resonates with your ideal audience can be a challenge, but it’s essential for attracting new clients and making a name for yourself in this industry. In this post, we’ll take a deep dive into how to write impactful content for every page of your salon website. From the homepage to services pages and everything in between, we’ve got you covered with tips and tricks to make your words shine. So grab a cup of coffee (or tea) and let’s get started!

About Page

The goal of your About page is to connect, establish credibility, and show your guest why you are the best stylist for them.

No matter what type of business you have, your website’s About page is one of the most important pages on your site. Not only is it an opportunity to give potential guests a snapshot of who you are and what you do, but it’s also a chance to make a great first impression. After all, this is such a personal industry. It’s important that website visitors come away from this page with a clear understanding of whether or not you’re a perfect fit to be their stylist or salon.

Be sure to touch on the following pieces of the puzzle.

  • History
  • Why you got into the industry/opened your salon
  • Street ‘cred’ (your certifications)
  • Relatable fun facts about you
  • The value/transformation you provide to guests
  • Product lines you have available to guests
  • Next steps links

Service Menu Page

The goal of your Service Menu page is to provide clarity to future and existing guests through transparent pricing of services.

Ultimately, this page is relatively straightforward page to plan for. The content is heavily focused on two things: service name & price. Here are a few other things you may want to consider including:

  • Details about packages/services
  • Pricing
  • Testimonials
  • Frequently asked questions
  • Booking link

Specialty Service Page

The goal of the an individual/specialty service page is to illustrate to your guest the value this service can bring to their dream hair.

As a salon owner, you want your website to accurately reflect the high-quality services that you and your team provide. Your website’s content is a crucial part of achieving this goal.

To write impressive content for a specialty service page, start by listing out the different types of services or packages that you offer. Then, for each service, provide a brief description of what it entails. Be sure to use language that will resonate with your ideal prospective guests.

Here is our recommended breakdown of content to include on a service page:

  • Describe service and how it transforms the guest’s hair
  • What the experience is like
  • After care
  • Testimonials
  • Frequently asked questions
  • Booking link

New Guests Page

The goal of your New Guests Page is to make future guests feel at ease, help them know what to expect, and repel non-ideal guests.

It’s important that this page shares the logistical details of your salon such as parking info and policies. The New Guests page on a salon website is also a great place to set some boundaries up front. Boundaries and expectations are so important in the salon industry! So prepare new guests for what to expect. Additionally, the New Guests page should include information that will ease interested clients. The key to this is helping them understand what their next steps look like and what they can expect at their appointment.

Here’s a list of all the things you should include on the New Guest Info page of your salon website:

  • Warm welcome to new guests
  • Details about what you specialize in
  • What to expect after booking
  • Packages/services for new guests
  • What the experience is like
  • How to book with you
  • Testimonials
  • Frequently asked questions
  • Booking link

Contact Page

The goal of your contact page is to comfort your client and get them excited to book with you.

The Contact page is one of the most important pages on your salon website. After all, this is how potential clients will get in touch with you to book appointments. So, what makes for good Contact page content?

First and foremost, make sure all of your contact information is up-to-date and easy to find. Include your salon’s name, address, phone number, and email address. You may also want to include a map and directions if your salon is located in a busy area or is hard to find.

Next, give visitors a brief overview of what they can expect when they come to your salon. What services do you offer? Do you specialize in anything? What are your hours of operation? This is all vital information that potential clients will want to know before they make an appointment.

Finally, don’t forget a call-to-action! Encourage visitors to pick up the phone or send an email to book an appointment. You may also want to include a link to your online booking system if you have one. (Click here for a helpful guide by Britt Seva covering the top salon booking software currently available.)

Don’t forget these essentials on your Contact page:

  • Opening statement/note to client
  • Location, hours, phone number, email address
  • Social media links
  • Forms/booking links
  • Testimonials
  • Frequently asked questions


Creating impressive content for your salon website can feel like a daunting task, but it doesn’t have to be! By following this page-by-page guide, you should now have an idea of what to write on each page of your salon website in order to create engaging content that will attract potential ideal guests. Don’t forget the importance of using strong keywords so that your website is easy for people to find! With these tips in mind, you should be well on your way to creating a successful and impressive salon website.

When you download the Website Homework Roadmap, you’ll get a fillable Google Spreadsheet to start writing your website copy, page-by-page. Click here to download your guide + workbook.

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