Want $50 off your next template purchase?  Click here to unlock the code!

MEMORIAL DAY FLASH SALE! 20% off Website Templates through 5/29. Use code: SUMMERSPLASH. Shop Now

Wondering what to do before making a website?  |  Download the roadmap now for free

New website templates available now!  Onyx  |  The Plaza  Save $150 through 3/24 at 12pm CST with code SPRINGLAUNCH30.

New website templates in the shop!   Onyx  |  The Plaza

BLACK FRIDAY SALE HAS ARRIVED! 40% off Website Templates 11/25-11/28. Use code: HOLIDAYCHEER. Shop Now

Domain Names Explained: What a domain name is and how to purchase one

Blog Home

Share + Save

Are you ready to start your own website, but feeling confused by all the technical jargon? Don’t worry – we’ve got you covered! In this blog post, we’ll explain everything you need to know about domain names. From what a domain name is and why it’s important, to how to choose and purchase the perfect one for your brand or business.

What is a domain name?

Just like your home address, a domain name is made up of letters and numbers that identify a specific location on the internet. When you purchase a domain name, you’re telling the world where to find your website.

For example, in “http://www.example.com”, the domain name is “example.com”. My domain name is franklinandwillow.com.

You can purchase a domain name from a domain registrar (such as Google Domains, GoDaddy or Namecheap). Once you’ve purchased your domain name, you’ll need to set it up to work with your website hosting account.

Tips for choosing a domain name

Your domain name is your online identity. It’s how customers find your website and it’s a reflection of your brand. So choosing the right domain name is important. Here are some tips for choosing the right domain name:

  1. Keep it short and memorable
  2. Make sure it’s relevant to your business
  3. Avoid using hyphens or numbers
  4. Brainstorm some keywords that describe your business
  5. Use a .com extension whenever possible
  6. Choose an easy-to-say domain name that won’t get misinterpreted

Brainstorm some possible domain names and decide your favorite. In case the one you want is already taken, have a few backups. Once you’ve settled on a domain name, you can purchase it through a domain registrar like Google Domains.

How to Purchase a Domain Name

While there are many popular domain registrars out there (like GoDaddy and Namecheap), my preferred and recommended domain registrar is Google Domains. Google Domains provides a stripped-back interface that keeps it more simple for you to access and edit your domain settings. In an area that can feel daunting and unfamiliar, simple is best which is why I recommend Google Domains! Besides, you likely already have Google accounts set up which makes the addition of your domain account more seamless.

1. Go to https://domains.google.com/

2. In the search box, enter your preferred domain name. (For example, “franklinandwillow.com”)

3. If you get an “exact match”, you can move onto step 5!


4. If you see a message that says “[yourdomain] is already registered” you’ll need to try your second choice of domain name and search for that. Alternatively, Google will offer suggested domain names similar to the one you searched for. Keep in mind the tips shared above for choosing a strong domain name, including using a .com extension whenever possible.


5. Click the cart button to add the domain to your cart.

6. Go to your cart by clicking the cart with a blue “1” top right of your screen.


7. Select the number of years you want to purchase upfront. Adjust any other registration settings as needed and decide whether you’ll need a custom email.


8. Checkout with your credit card information


Purchasing a domain name can be an exciting process as it serves as the foundation of your online presence. We hope that this article has helped you understand what a domain name is and how to purchase one. With all the information provided, you should now have enough knowledge to pick out a great domain name for your website and jumpstart your journey in creating an effective online platform. If you need further assistance with searching for the perfect domain for you, there are plenty of services available that can help make finding and registering a unique domain easily.

Free download Free download FREE DOWNLOAD

Your first step to a website you deserve. Download now and let us walk you through the baby steps (yes even the scary techy stuff!).

Pre-Website Homework Roadmap for Stylists

Other Free Resources


Templates for Stylists

        Shop the Templates

        Schedule a Call

Other Free Resources