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I couldn’t be more pumped about the new custom brand & website for Tru Salon, a luxury hair salon in Coralville, Iowa specializing in IBE® and NBR™ hair extensions and custom hair color.

Tru Salon has established a safe space for guests to feel seen and beautiful, cultivating an oasis for women to look forward to their appointments and walk out feeling confident and exhilarated. They have mastered what it means to operate a luxury hair salon in every way.

Holly’s vision for the salon’s physical renovation and online renovation set this project up for success. She had a vivid aesthetic she hoped to achieve through every little detail. She trusted me 100% to bring that vision to life. That unending trust led to this project being one of my favorites to date. We intentionally infused warmth, moodiness, luxury, empowerment and authenticity into every piece of Tru Salon’s custom brand and website.

Additionally, we assisted the salon with photoshoot direction and planning, so they could make the most of their photoshoot. As with all else, they did not settle for mediocre. They went all out with a two-day photoshoot with Jen Madigan Photography, taking Tru’s site to a whole other level.

Here’s what owner Holly had to say: “It is so STUNNING and I’m blown away how you were able to capture my vision, and take it up several notches!!! 🤌🏼🤌🏼🤌🏼” – Holly 🖤

It was an ultimate honor helping bring their brand to life in a custom brand and website for Tru Salon.

Are you a luxury hair stylist or salon? If you want to level-up your online experience to wow your guests from their first impression, let’s start the conversation. 😘


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