Introducing the all new custom brand & website for Brushd Boutique Salon!
Lorraine is all about making her clients feel relaxed, renewed and refreshed as soon as they step foot in her salon. So we carefully designed her custom brand & website to feel the very same.
As an IBE® Platform Artist and Master Educator, Lorraine is highly respected stylist in the luxury hair extensions industry. When she first reached out, she was in the beginning stages of expanding her business and opening her new salon. She understood how important it would be to establish the groundwork for her brand with a strong visual identity. It was important to Lorraine to make a bigger brand impact, growing recognition and standing out as THE place to go for extensions in Long Island. Her clients refer to her space as relaxing, calm, inviting, fun and professional. So we strived to bring all of these qualities to life in her brand’s visuals.
Before working together, the Brushd logo and brand identity was present, but not as strong at it could be. It needed the extra umph to truly meet her goals of making a brand impact.
We landed on a typeface that communicated the true essence of Brushd. The contrast of the weights (thick vs. thin) in each letter provides a nice balance of strength and softness – beautifully representative of Lorraine’s approach. Each letter was perfectly spaced apart to give a sense of precision. The lettering carries a unique upward slant, signifying their mission to always continue upleveling. Each complimenting logo variation works together to make up a meaningful, versatile brand.
It was important that the brand keywords carried through to the color palette as well. The beautifully neutral palette brings a freshness to visuals and perfectly reflects the finishes chosen for her new salon space.
We were intentional about making the website feel calming, simple and symmetrical, yet also pack a punch and create a strong impact. You see this in the uniqueness of the slightly rounded corners, the splash of drama through the black backgrounds, and intentionally laid-out sections to keep her salon website minimal and user-friendly.
I’m so honored Lorraine trusted me to help her build her custom brand & website for Brushd Boutique Salon. Please join me in celebrating right alongside her as she launches into her new era with this visual identity!
Click here to read more about our custom design services.
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