14 Day Hassle-Free Refunds. Shop Now

Black Friday Sale 40% off Website Templates 11/25-12/2. Use code: HOLIDAYCHEER. Shop Now

BLACK FRIDAY SALE COMING NOV 24-27. Click here to download the Black Friday Lookbook.

Want 10% off your next template purchase?  Click here to unlock the code!

Memorial Day Sale is happening now! 25% off Website Templates through 5/28. Use code: SUMMERSPLASH. Shop Now

New website templates in the shop!   Private Label  |  Firefly

New website templates available now!  Private Label  |  Firefly  Save 30% through 8/25 at 12pm CST with code NEWTEMPLATES30.

Wondering what to do before making a website?  |  Download the roadmap now for free

Share + Save

We are excited to showcase the custom brand and website that we created for one of our favorite clients, Blend Salon. From color palettes to font choices, every detail was carefully crafted to reflect the salon’s unique personality and style. As you dive into this post, get ready to be inspired by how a customized brand and website can elevate your business in ways you never thought possible!

The Goals:

With a new storefront on the horizon, Ashley and Kelsey felt it was time to elevate their branding in a way that felt fresh, clean, modern & luxurious. Consequently, they needed an online presence where they could showcase their beautiful work. It was important that they give a clear understanding to future and current clientele of what they provide, and they knew a website was the ticket to make that happen.

The Logo:

Before working together, the Blend Salon branding felt too young. They knew that to match the top-value service and experience they were giving their guests, their logo needed to feel more mature and elevated.

Therefore, we selected typography that established authority, reflected their professionalism, and felt expensive and high-end. The spaciousness of letter spacing gives it the perfect level of softness which reflects their personalities. We chose a cursive-style monogram look to soften the logo suite, rounding it out to beautifully match their salon vibe.

The colors were a mix of their current branding, elevated to contain more mature, richer tones. Considering the interior design and styling plans for their salon, we built a timeless color palette to match.

Blend Salon Logo – BEFORE
Blend Salon Logo – AFTER

The Website

The website is a perfect mix of polish & soft blended details. The clean details and layout gives a sense of professionalism and elevation. Additionally, the arched and layered photos along with the subtle gradients give a blended feel, softening up the site beautifully. Their luxurious handwritten font makes an appearance occasionally throughout the site, adding a splash when shown.

It was a dream building this custom brand and website for Blend Salon in Harford County, Maryland. I couldn’t be more honored to have worked with two such driven, hardworking & beautiful inside and out ladies. Please help me in celebrating them on their new brand and website!

To learn more about our custom brand and website design experiences, view our design services here.

FREE DOWNLOAD FREE DOWNLOAD FREE DOWNLOAD
Free download Free download FREE DOWNLOAD

Your first step to a website you deserve. Download now and let us walk you through the baby steps (yes even the scary techy stuff!).


Pre-Website Homework Checklist for the Beauty Industry

Other Free Resources

FREE • FREE • FREE •

Templates for Stylists

        Shop the Templates

        Schedule a Call

Other Free Resources