Customizing a website template on platforms like Showit can be a great way for brands in the beauty industry to create a unique online presence. However, there are common mistakes they may make during the customization process that can affect the website’s effectiveness and user experience. Here are 5 mistakes made when DIY-ing a beauty industry website template:
Your clients care about how things look. Yet many DIY websites lack high-quality images and videos. It can be easy to turn to your iPhone for all the after photos you took of your clients. But if not done well, those unprofessional visuals can actually create a negative impression and fail to highlight the quality of your services.
Consider investing in a professional photographer and/or videographer to capture content for your business to show your potential clients that you care about the professionalism and overall brand presentation. For a detailed Photoshoot Planning workbook, download The Pre-Website Homework Roadmap.
The convenience of online booking is essential for beauty service providers. And look, I know that there is a huge benefit and desire to maintain control around appointments, so many of you prefer booking via phone or email. And that’s okay too! But having an entry point online is still essential.
A simple contact form can collect general information about the potential client’s request, so that you can then follow up in your preferred method.
When DIY-ing your website, all visuals should align with the business’s branding elements – logos, colors, fonts and photography. However, some owners may deviate from their branding guidelines, leading to a disjointed and unprofessional appearance. Consistency in branding is crucial for building trust and recognition, allowing you to truly stand out amongst your competition.
Stick to no more than 4 fonts used on your website and make sure to keep them consistent site-wide. Also, avoid adding in random colors that don’t fit your brand color palette. Click here to learn how to install global (site-wide) settings to a Showit website to easily maintain consistency in your website template.
As a location based business, your search engine optimization (SEO) is crucial! When set up effectively, your website can greatly impact whether people can find you online doing a simple search, such as “Hair stylists in the Madison, WI area”. And when neglected, you’re letting all of those other brands get noticed while you sit there losing out on potential dream clients. (And your dream clients losing out on YOU.)
Click here to learn more about how you can maximize your SEO on your Showit website specifically.
While customization is essential for making a template unique, some business owners may overcomplicate the design with too many elements, colors, or fonts. A cluttered and visually overwhelming website can confuse visitors and take away from your main message and calls to action.
Chose a website template that is simpler and straight-forward in its design, and avoid adding extra elements to distract from the content.
These are the biggest 5 mistakes made when DIY-ing a beauty industry website template. To avoid these mistakes, consider investing in professional web designer to support you in customizing your template, and/or utilizing user-friendly website builders with templates designed for your specific industry. Additionally, prioritize professional photography, online contact form, consistent branding, SEO optimization, and simplicity when building your website. A well-designed website can enhance your online presence, attract more clients, and ultimately grow your beauty service business.
Your first step to a website you deserve. Download now and let us walk you through the baby steps (yes even the scary techy stuff!).
Pre-Website Homework Checklist for the Beauty Industry
Other Free Resources