The 5 Steps to a Confident Salon Website (Without Overwhelm)

If you’ve been putting off launching or updating your salon website because it feels overwhelming, you’re not alone. I’ve seen it happen time and time again—stylists staring at a blank screen, unsure where to start. That’s exactly why I created The 5 Steps to a Confident Salon Website (without overwhelm). Let’s take the stress out of website prep and make it easy for you to get your dream website up and running.

Instead of getting lost in endless decisions about branding, content, and layouts, I’ve simplified the process into just five essential steps.

Why Website Prep Matters More Than You Think

Before we dive into the 5 steps, let’s talk about why website prep is so important.

Think of your website like a high-end salon experience. You wouldn’t invite a client in without having your tools, products, and workstation set up, right? The same goes for your website. Without prepping the essentials first, you’ll waste hours making changes later.

That’s where The 5 Steps to a Confident Salon Website (without overwhelm) comes in. It gives you the exact framework you need to create a polished, professional salon website without the stress.

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The 5 Steps to a Confident Salon Website

Gone are the days of complicated, drawn-out website prep. Now, all you need to do is follow these five essential steps:

1. Define Your Brand Elements (Colors & Fonts)

Your branding is the first impression your website makes—so make it a good one!

✔ Choose 2-3 brand fonts (a title font, a body font, and an accent if needed).
✔ Aim for a cohesive color palette (stick to 4-6 colors that work together).
✔ Keep it simple and consistent to maintain a polished, high-end look.

💡 Pro Tip: If you’re unsure where to start, check out the guide. It includes tools to help you choose the right colors and fonts!

2. Gather Your Photos & Logos

Great images are a serious game-changer for your salon website.

✔ Get headshots, in-action shots, and detail shots of your work. (Read our photoshoot planning post here!)
✔ Ensure you have high-resolution logo files (SVG or PNG with a transparent background).
✔ Compress and optimize your photos before uploading to keep your site running fast.

💡 Pro Tip: Inside the guide, there’s a shot list and photoshoot planner to help you plan your brand photoshoot like a pro!

3. Prep Your Website Copy (Without Overthinking It!)

Writing your website content can feel overwhelming. The 5 Steps to a Confident Salon Website breaks it down into small, manageable sections that take the guesswork out of what to write.

✔ List out your services and pricing so clients can easily understand what you offer.
✔ Write a short bio that introduces who you are and what you do.
✔ Jot down a 1-2 sentence salon or business description (what you’re known for, where you’re located, the vibe, etc.).
✔ Collect 2-5 client reviews to build instant trust.
✔ Answer frequently asked questions so potential clients feel confident booking with you.

💡 Pro Tip: The workbook includes fill-in-the-blank prompts to help you write these sections quickly and easily!

4. Buy Your Domain Name

Your domain name (aka your website’s address) is how people find you online. Therefore, you want it to be simple, professional, and easy to remember.

✔ Select a .com domain if possible.
✔ Keep it short and brand-aligned (e.g., yoursalonname.com).
✔ Buy your domain from GoDaddy or Namecheap.

💡 Pro Tip: Even if you’re not launching your website today, buy your domain now so no one else grabs it first!

5. Pick Your Website Template (or Designer)

Once you’ve prepped all your branding and content, it’s time for the fun part—choosing your website template (or working with a designer to bring your vision to life).

✔ Seek out a template that aligns with your style and business needs.
✔ Make sure whatever route you’ve chosen allows for a website that is mobile-friendly and easy to edit.
✔ Don’t stress—if you’ve completed the previous steps, the hard part is done!

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Ready to Make Website Prep Easy? Grab Your Free Guide!

This 5-step process will take the guesswork out of website prep. That way, you can finally stop overthinking and start building a website you’re proud of.

📥 Download The 5 Steps to a Confident Salon Website

And if you have any questions, don’t be afraid to reach out personally! I’d love to help you make your website journey as easy as possible.

Your dream salon website starts here. Let’s do this!