Back in September 2023, we launched a beautiful custom brand and website for Brushd Boutique Salon that perfectly captured their approachable, elevated vibe. It was bold, stylish, and uniquely them — even before the paint had dried on their brand-new space. But like any thriving salon, Brushd didn’t stop growing after launch day. So when Lorraine came back in February 2025, ready to level things up, we jumped into action — and refreshed Brushd Boutique Salon’s website in just one day.
Lorraine booked a VIP Day with me to give her site a major glow-up — and we gave it the full treatment.
In just eight hours, we refreshed every corner of her website with a clear goal in mind: to update the content and create an overall bougier, more high-end vibe that matched how Brushd had evolved over the past year and a half. And wow, did we deliver.
Here’s how we refreshed Brushd Boutique Salon’s Website in just one day:
1. Site-wide photo overhaul.
When we first launched, we worked with what we had (before the salon was even finished!). This time, we got to really show off those stunning, fully-branded salon photos in a more strategic, eye-catching way.
2. Updated service packages + portfolio.
We showcased the newest offerings and added fresh work to the portfolio so potential clients get an immediate feel for the quality and vibe of Brushd.
3. Black backgrounds for that elevated feel.
We incorporated more deep, rich backgrounds throughout the site — creating contrast, sophistication, and an instantly more luxe look.
4. Refined brand guidelines.
Think more uppercase font usage, less softness, and a bit more edge — without sacrificing warmth. It’s a small shift that made a big impact.
5. Added interactivity.
Subtle, intentional touches were woven throughout to make the site feel more dynamic and engaging (without being flashy or overwhelming).
6. Enhanced user experience.
We streamlined the navigation, improved mobile layouts, and added thoughtful calls-to-action that are designed to convert without feeling pushy.
Watch as I revamp the design of Brushd Boutique Salon’s website during their VIP Day:
Lorraine stayed involved throughout the process — giving direction, feedback, and signing off on what felt most aligned with her brand — while also trusting me to take full creative control, handle the behind-the-scenes tech, and make sure everything ran smoothly (no stressing about breaking buttons or misplacing images here!).
Why This Refresh Mattered
Your website isn’t just a one-time project — it’s a living, evolving part of your brand.
There are always little updates that come up over time: pricing tweaks, new photos to add, a stylist bio that needs updating. And then there are seasons where you’re ready for bigger shifts — like leveling up your brand aesthetic or launching a new offer.
When you want to make those bigger shifts fast and professionally, booking a VIP Day is the way to go. Just like we did when we refreshed Brushd Boutique Salon’s website in just one day, it’s the perfect way to have a professional handle the updates with precision — so you can focus on your business and walk away with a polished, high-converting online presence.
Brushd Boutique is the perfect example of how a great brand can keep getting better. With fresh content, next-level visuals, and an experience that feels as polished as their salon, this refresh wasn’t just an update — it was a full-on glow-up.
Want results like these? Let’s talk about how we can refresh your salon’s website in just one day.
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