How We Created a Relaxed, Intentional Brand and Website for Méche Beauty Lounge

When Kate, owner of Méche Beauty Lounge, first reached out, she had a clear and purposeful vision. She wanted a brand and website for Méche Beauty Lounge that felt fully aligned with who they are. One that reflected their current services, welcomed guests with ease, and created a positive, professional impression from the very first click.

Her existing branding was simple, but not fully built out. And as she worked to improve the visual experience throughout the salon — from printed materials to decor and digital presence — it was time to take things to the next level.

From “Good Enough” to Fully Aligned

This project was more than a refresh — it was about establishing a strategic, long-lasting foundation. Kate wanted every element of her brand to feel cohesive, from the website to merch, salon signage, and social media. Something that felt clean, welcoming, intentional, and — most importantly — true to the culture she’s building at Méche.

A brand that’s just as appealing to clients as it is to stylists looking for a positive, encouraging, and community-focused salon environment.

Building the Visual Identity

We started by creating a complete brand suite: a full set of logos, a grounded earthy color palette, and modern yet approachable fonts. The result was a confident, cohesive identity that feels fresh — but not trendy. Relaxed, but still elevated.

This visual identity was guided by brand personality keywords like:

• Relaxing, clean, stress-free
• Genuine, honest, trustworthy
• Welcoming, encouraging, pressure-free
• Intentional, purposeful, detail-oriented
• Collaborative, community-focused

Everything about the branding was created with future scalability in mind — so Kate can easily extend it to social content, printed pieces, salon interiors, and more.

A Website That Reflects the Experience

With the brand visuals in place, we moved into the next phase: designing a brand and website for Méche Beauty Lounge that brings the in-salon experience to life online.

The website needed to feel just as comfortable and clear as visiting the salon in person — guiding clients to the info they need without any confusion or overwhelm. We kept the layout simple, the copy clear, and leaned into new photography that shows off Méche’s team, space, and personality.

From stylist bios to service details, every section was crafted to feel approachable, well-organized, and trustworthy.

A True Level-Up

The finished brand and website for Méche Beauty Lounge gave Kate the next-level presence she was looking for. One that matched the growth and intentional direction of her business.

Now, she has a polished online home and a visual identity that not only attracts ideal clients but also reflects the heart behind the salon.

In her words:

“Ahhh thank you! I’m so excited to share your work with the world! Thank you from the bottom of my heart!”

It’s a joy helping salon owners bring their vision to life. The brand and website for Méche Beauty Lounge was one of those projects where every detail just clicked.

Curious what your own brand and website transformation could look like?
Let’s start the conversation.