8 Easy Website Updates that Build Trust amongst an Unsettled Economy

When people are being more thoughtful about where they spend their money, your website plays a bigger role than you might think. It’s often the first impression someone has of your business — and it sets the tone for what it’s like to work with you. Here are 8 quick and practical website updates that build trust and will help you feel more confident about what your clients are seeing online.

Whether it’s been a few months or a few years since your last update, these small tweaks can make a big difference in how polished, relevant, and reliable your site feels to visitors.

1. Swap in New Photos

A fresh photo or two can instantly elevate your site and give it that “actively maintained” feel. Replace outdated headshots, old service imagery, or anything that no longer matches your space or brand vibe.

2. Update Your Pricing & Packages

Clear, accurate pricing helps avoid confusion and shows you’re running a transparent, organized business. This is one of the simplest website updates that build trust quickly and effectively.

3. Refresh Team Bios

Whether you’ve welcomed new stylists or updated your specialties, this page needs to stay current. Updated bios and photos show visitors that you care about details — and about the people behind your brand.

4. Add Recent Testimonials

Social proof is powerful. Rotate in a few newer client reviews from Google (or even your DMs) and keep this section feeling active. Be sure to include first names and last initials, and bonus points if you can add a photo to make it even more personal and credible.

5. Check for Broken Links or Outdated Info

Broken buttons and expired links send the wrong message. Click through your site as a guest would and make sure everything flows. These behind-the-scenes fixes are often overlooked but are key website updates that build trust and ease.

6. Tidy Up the Wording

Skim your homepage and about page — is there anything that no longer feels accurate or aligned? Even refreshing a few sentences can bring your messaging up to speed and show that your business is actively evolving.

7. Update Your Footer

Still showing ©2022? Update the year and while you’re there, double-check your contact info and social links. This is one of those small details that silently influences how professional your site feels.

8. Review Your SEO Basics

Strong SEO helps people find you — but it also signals that your site is well-structured and intentional. Review your page titles, meta descriptions, and headings. These are small but meaningful website updates that build trust both with people and search engines.

A Quick Pass Can Build a Lot of Confidence

Your website doesn’t need to be perfect — but it should reflect where your business is today. A handful of small, thoughtful tweaks can go a long way in making sure your online presence feels trustworthy and aligned with the work you’re doing behind the scenes.

Start with one or two of these website updates that build trust, and give yourself the peace of mind that what clients are seeing online matches the level of care you’re known for in real life.