What to Write on Your Salon Website (in 1 Hour or Less with ChatGPT)

Building a salon website can feel exciting… until you’re staring at a blinking cursor trying to figure out what to say. Whether you’re creating a brand-new site or refreshing an old one, one of the biggest questions salon owners have is what to write on your salon website so it actually connects, converts, and reflects your brand.

Inside my 5 Steps to a Confident Website workbook, I walk through the same prompts I use with clients before we begin any design work. These prompts help salon owners get clarity and confidence. And yes, you can totally use ChatGPT to speed up the process! Just be sure to write your rough draft first, then feed that context into the prompt for a way more personalized result.

Here’s how to use ChatGPT to write your salon website in an hour (or less!), even if you don’t know where to start.

1. Your Services + Pricing Menu

Write down:

• List of services you offer
• Any service packages
• Pricing for each item
• Short descriptions of each service

Prompt:

I’m building a website for my salon. Here are my services and prices: [paste your draft here]. Can you help me write a clean, easy-to-read service menu for my website? Keep it professional but warm and inviting.

2. Your One-Sentence Summary

Write down:

• What you do
• Where you’re located
• Who you serve

Prompt:

Can you help me write a few one-sentence summaries of what my salon does and where we’re located? Here’s what I came up with: [paste your draft here]. I want it to sound clear, confident, and a little high-end.

3. Salon Description (aka Your “About” Snippet)

Write down:

• Salon vibe and aesthetic
• Location
• What you’re known for
• Your mission or values

Prompt:

Can you help me write a 3–5 sentence description of my salon? I want to include the vibe, what we’re known for, and our mission. Here’s what I’ve drafted so far: [paste your draft here].

4. Your Bio

Write down:

• Your name
• Background, education, or certifications
• Experience in the industry
• Why you love what you do
• Anything unique about your approach

Prompt:

Can you help me write a short stylist bio for my website? Here’s my background and what makes me unique: [paste your draft here]. I want it to feel personal and confident.

5. Your Team Details

Write down:

• Names of your team members
• Job titles
• Instagram handles
• One fun fact or personal touch about each person

Prompt:

I want to feature my team on my website in a way that feels personal and warm. Here’s the info I have: [paste your draft here]. Can you write short, friendly bios for each person that will look great on our salon site?

6. Employee Benefits (for Hiring Pages)

Write down:

• Any perks or benefits for stylists
• Opportunities for growth
• Your team culture
• What you’re looking for in a new team member

Prompt:

I’m creating a “Join Our Team” page for my salon website. Here’s a rough draft of our stylist benefits and what makes our salon a great place to work: [paste your draft here]. Can you help me write it in a way that feels inviting and professional?

7. Frequently Asked Questions

Write down:

• Top 5–10 questions your clients ask
• Short, clear answers to each

Prompt:

Can you help me write an FAQ section for my salon website? Here are the questions and answers I want to include: [paste your draft here]. Keep it clear, friendly, and helpful.

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A Few Final Tips

• Don’t paste a blank prompt into ChatGPT and expect magic. Start with a rough draft first, then ask ChatGPT to improve it. You’ll get way better, more on-brand results that sound like you.
• Use this process to build your confidence and speed things up (not to replace your voice entirely).
• ChatGPT can be especially helpful if you’re short on time and wondering how to write your salon website without hiring a professional writer.

Want to Take the Guesswork Out?

If you’re still wondering what to write on your salon website or struggling to organize all your ideas, grab my free guide: The 5 Steps to a Confident Website. It’s packed with prompts, examples, and simple exercises to help you clarify your brand voice and finally write a website you’re proud to publish, even if writing isn’t your thing.