How a Better Salon Website Can Support Stylist Recruiting and Guests

One of my favorite things about working with established salons is seeing the point when their website starts carrying more responsibility for the business. Having a salon website for stylist recruiting is just as important as your booking growth. Ateliér Beauty is a perfect example of this. When owner Nina reached out, Ateliér had already rebranded and grown into a multi-location salon and spa. Their website had been built internally, but parts were still incomplete and information was becoming outdated.

Keeping everything current had become another project on an already full to-do list, and Nina was ready to hand the website over to a professional. Our goal was to create a multi-location salon website that could support bookings and recruiting while accurately representing the brand look and feel of Ateliér. It also needed to remain manageable for the team as services, locations, and opportunities continued to evolve.

Once a salon reaches this stage, its website is doing so much more than establishing credibility. Potential guests are using it to decide whether to book, while potential employees are using it to decide whether the salon could be a good place to build their career.

How Your Salon Website Supports New Guests

Before a new guest books an appointment, she is gathering information. She wants to know what services you offer, what those services cost, and what booking with your company will actually look like. If you have multiple locations, she also needs to understand where she should go and how to book with the right team.

Because Ateliér offers a wide range of services across two locations, the website needed to make those options feel easy to understand. We divided the service menu into Salon and Spa, then grouped related services together so guests could quickly scan their options. Each service page clearly outlined what the service includes, who it is designed for, what it costs, and where it is available. From there, booking links were placed throughout the page so guests could act as soon as they found the right fit.

We also incorporated Ateliér’s memberships and loyalty program. A new guest may arrive at the website looking for her first appointment, but the site can also introduce her to ways the salon supports an ongoing relationship after that first visit.

Using Your Salon Website for Stylist Recruiting

The website also has another audience that established salons cannot afford to overlook: future stylists.

A stylist considering applying to your salon is doing her own version of the same research. She wants to understand what kind of company she might be joining and whether the opportunity fits what she wants from her career. That makes a salon website for recruiting an important part of your hiring strategy, especially when you are competing for experienced stylists.

For Ateliér, recruiting was already a priority. Their previous careers content primarily showed available positions, which handled the basic function of letting someone know they were hiring. But an established commission salon has much more to communicate than an open job title.

Potential applicants are also looking for context around the company itself. They want to understand the environment they would be joining, what professional opportunities may be available, and whether the business appears to invest in its team. A salon website for recruiting gives you room to communicate those details before someone fills out an application.

Why Your Salon Careers Page Matters for Recruiting Stylists

Experienced stylists often have options. A salon careers page should help a potential applicant picture what working for your company could actually look like. Ateliér already had the foundation for that story within the business. The website simply needed to communicate it better.

Instead of treating the salon careers page as a place to house a feed of job openings, we approached it as part of Ateliér’s “employer brand” of sorts. The goal was to give prospective stylists more information about the company before asking them to take the next step. That means the salon careers page can help answer questions about what makes your salon different as an employer, what someone can expect from the work environment, and where there may be room for growth.

For salons actively hiring, this is where a salon website for stylist recruiting can become much more useful than a simple job listing. You are giving a strong candidate more information to work with while she is deciding whether your company belongs on her short list.

Your Website Can Support Both Sides of Salon Growth

The finished Ateliér website now supports two decisions that have a direct impact on the growth of an established salon:

“I want to book here.”

and

“I want to work here.”

For a growing commission salon, both decisions matter! Your website may be introducing a future guest to your company for the first time while another visitor is deciding whether to submit an application. That’s why keeping your services, pricing, recruiting information, and location details current becomes increasingly important as your company grows.

Ateliér already had a strong business and an established brand. Their website needed to catch up with what the company had become and give both future guests and future stylists the information they needed to confidently take the next step.

If you are reviewing your own website, take a few minutes to look at it from both perspectives. First, move through it as someone considering her first appointment. Then go back through it as a stylist considering a new job. The places where you find yourself searching for information, getting confused, or wanting more context are likely the same places your website could be doing more for your company in the long-term. If you’d like to hire a professional designer who’s specialized in websites for salons to design your website, click here.

View Ateliér Beauty’s Website