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Five things a beauty industry salon website must have

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There are FIVE things a beauty industry salon website must have in order to stand out from the competition and attract more dream guests. A great website can showcase your services, build trust with potential clients, and ultimately drive business growth. But what exactly makes a successful beauty industry salon website? In this post, we’ll explore the top five features that every beauty salon site needs in order to make a lasting impression on visitors. Get ready to take your online presence to the next level!

1. Where your salon is located.

Website visitors shouldn’t have to search to find out where you’re located. As a beauty industry service provider, it’s important for website guests to immediately know your physical location.

2. Professional, on-brand photos that show your space and very best work.

The in-salon experience and aesthetic matters a lot to guests. Help them feel familiar with your space before they even inquire. By sharing professional examples of your best work, you’ll attract the right kind of guests.

3. Photo and brief bio of you and other stylists on your team.

The beauty industry is very personal. Give guests the opportunity to get to know you and your stylists better and feel out who would be the best fit for them.

4. Salon appointment policies.

Your website is a perfect place to list your salon’s policies – cancellations, late/no-shows, refunds, children, etc. Make those boundaries clearly accessible to all current and future guests.

5. Next Steps.

Whether you want someone to call, book an appointment, fill out your Jotform consultation form, or email you, make it easy and clear how to take the first step. Enhance this experience further by sharing what inquiring clients can expect after they take that first step.

With these five things a beauty industry salon website must have, you’ll be confident knowing you’re serving your guests well.

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