I’m honored Esra’a chose me to build the all new Buffalo Skincare & Beauty med spa custom logo & website design.
When Esra’a first reached out, she was embarrassed of her current website presense. She had quickly thrown it together on Squarespace in the beginning stages of her business. Her first request was to take that site down and quickly get a “Coming Soon” page up.
As a reputable Licensed Medical Aesthetician, Certified ZO® Skin Expert, and SkinPen Ambassador in Buffalo, New York, Esra’a was ready to match her website to her level of service. It was important to her to portray qualities she strives to bring to her practice. Compassion, loyalty, trustworthiness, on-trend, and generosity were words that came to mind. Ultimately, she wanted to stand out among the many medical spas in Buffalo with a website that attracted the right patients. This meant making it ooze warmth and trendiness, yet chalk-full of credibility.
Before working together, her logo and branding was non-existent. We got straight to work applying the perfect design treatments to meet her goals. We landed on a tall, thin serif font. First, tall and thin lettering signifies beauty, a key backbone of her brand. Second, serif fonts innately feel established and give a feeling of trust, another key goal for her medical practice. Third, the style of serif font chosen has unique flares that give it a trendy and modern take. A perfect blend to establish the visual identity for Buffalo Skincare & Beauty.
When paired with a warm, rich and neutral color palette and a robust and modern type suite, the whole brand beautifully works together.
Once the branding was in place, we moved onto the website to pull all of the pieces together and bring the brand to life. It was crucial to find a perfect blend of professionalism to build trust as a medically certified aesthetician, along with a moody, trendy & compassionate aesthetic to reflect Esraa’s unique approach. The clean, warm and modern design paired with the professional photography by Hiba Mardini took the website to an unbeatable level.
“Your expertise and dedication have truly exceeded my expectations, and I am thrilled with the final results. From the very beginning, you demonstrated a remarkable understanding of my vision and goals for the website. The attention to detail and creativity you brought to every aspect of the design is truly spectacular, and I couldn’t be happier with the outcome. Your timely responses to my questions have made this collaboration a seamless and enjoyable experience. Your ability to incorporate my suggestions that perfectly reflects my brand and vision is unmatched!! Once again, I cannot thank you enough for your exceptional work. Your talent and professionalism are truly remarkable.” – Esra’a Abu-taha, Buffalo Skincare & Beauty
Please join me in celebrating Buffalo Skincare & Beauty med spa on their all new custom logo and website design!
To learn more about our custom brand and website design experiences, view our design services here.
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