Here are 8 website update tips to make for the new year. After checking in on these things, you’ll be feeling rock solid confident that your website is working FOR you this year!
Set a reminder on your calendar to update the copyright year in your website’s footer.
Add any new client work to your portfolio (and remove any that are no longer relevant or showcasing your best work). Make sure these projects are ones that reflect your ideal client so that you can then attract your ideal client. That is the key!
Really showcase the ones that illustrate the transformation that you claim you’ll create for your clients. Ones that show how the client felt before coming to you, and how the felt after investing in your services.
Think about questions you’ve gotten a lot of lately and refresh that FAQ to save you time later!
Many business owners revisit pricing at the new year, so make sure your website reflects it as well!
Comb through and update any copy (website words). Your About page can be a big culprit of this, as we tend to include fun facts that may no longer apply since originally writing it. Do a quick check through your whole site!
Swap around some photos. Just a simple refresh of changing out photos here and there can make a big difference! It shows returning visitors that your business is current and that you regularly keep your online presence up to date.
Do a comprehensive link and form check. Think things like your contact form, email list opt-in forms, making sure all the links work on both desktop AND mobile. Remember, you want your website experience to feel as natural and easy as possible!
These 8 website update tips for the new year will leave your website looking solid. Which will increase your brand’s perceived value and attract dream clientele. Make it your goal to do 1 or 2 of these website updates as the current year comes to a close and the new year begins. You’ll thank yourself later!
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